When did repeating your outfits become so taboo? When did it become such a crime to wear the same thing twice, if not more? Not everyone has enough clothes to wear a different outfit every single day, and nor should we feel the pressure to live up to this unrealistic, and environmentally damaging, fashion standard. The world of outfit repeating doesn’t have to be so stigmatised. In fact, I’ve come to love wearing the same thing again, and again, and again.

Even though I now consider myself a pro, repeating the same outfit is something I definitely used to be self conscious about. As someone who works in the fashion industry, the pressure to keep up-to-date with the latest trends and wear new and exciting outfits all the time is exhausting. Pressure comes from your peers, as well as social feeds. It comes at you from all angles, and it doesn’t stop! 

Who has the time, and the money, to keep us an endless display of new fashionable ensembles? I know I don’t. And at a time when the fashion conversation is shifting to becoming more environmentally conscious, there’s never been a better opportunity to repeat some of your favourite outfits. It seems as if we’re at a turning point with regards to the sustainable fashion movement, now’s the time to really put this into practice.

Believe it or not, most people rarely notice what you’re wearing. It’s time to let go of the mental gymnastics we put ourselves through when we try to figure out what to wear when getting dressed each morning. Outfit repeating does take some creativity, but it can be surprisingly refreshing to turn something that was once considered a sartorial no-no, into a fun and inspiring challenge.

If you’ve come across a winning outfit that you reach for time and time again, chances are it may be a uniform for you – and that’s great! You know your personal style, what you feel confident in, and what you enjoy wearing. Maximise this, get as much wear out of these outfits as you can. And if you feel self-conscious about repeating outfits in front of the same crowd, keep it fresh by wearing your most loved looks in front of different people.

There are a ton of ways you can refurbish an old outfit, making it look as if it’s brand new. Make minor tweaks to your look such as swapping out an item, changing your footwear, adding an accessory, or changing your hairstyle. This way you still get the same look and feel, but it seems like an entirely new outfit. Clever right?

I love having a versatile wardrobe that serves me for different needs, and on different occasions. My style changes daily. I can go from wearing head-to-toe black looking incredibly chic, to wearing all of the colours under the rainbow. I wear what I love and what I feel good in, and that’s probably the best piece of advice I can give you. It’s wasteful to reduce the use of your clothing to how often someone will see you wearing it, so wear the repeat offenders you love with pride.

If you like this blog and want to show your support, please consider buying me a digital cup of coffee. Thank you!

JP x


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